Thursday, September 21, 2006

Thinking Points and Twelve Traps

For a straight up, cutting to the chase memo on framing political speech read "Twelve Traps to Avoid" from the new book by George Lakoff "Thinking Points". The book is available for purchase on Amazon and is being released in parts on the Rockridge Institute website.

This book takes the "Don't Think of an Elephant" lesson to the next level.

Worth reading, then worth doing. Words matter. Frames define the meaning of our words.

1 comment:

Jack Boyte said...

Hi Lisa, I'm reading Lakoff's book now. Urge all to do so, too.